Tag: Facebook

Many companies and people are burdened with Social Media tasks. There is Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, Tumblr, Reddit, Tsu, Ello, and countless others. Where do you begin? How do you handle all the tasks? Well, you must prioritize. And Facebook is usually where people and companies get their feet wet with social media.

Having said this, there are many factors when posting on Facebook to help your posts be good enough to have the effect you are looking for. Those factors can be increased by using different techniques. In this post, I will discuss the benefits of tagging Facebook pages and why you should do it.

(To tag a post, type in the @ symbol following by the name of the page, and a page under that title can be selected. Your post will now have a “clickable” tag to that companies’ Facebook page).

Adds Value for your Readers

People like it when you make things easy for them. If you show them where the company Facebook page is, it then gives you bonus points with the reader. They like you more, you made their life easier.

Makes Your Post Stand Out

The news feed is a cluttered place. People are tired of seeing the same old stuff. So if your post has a tag in it, it naturally tells the news feed scroller that there is something different about your post. It stands out. They think, “hey, this company may have something less spammy to show me because they took the time to tag”. Then you get more interest in your post.

Companies May Share your Post to their Own Wall

Companies monitor their pages frequently. When you tag another Facebook page, a company or organization will see your post on their wall. It is the same part of the page where their followers can write to them publicly. For you Twitter users out there, it has the same effect of tagging someone on Twitter (minus the notification). We have seen companies reshare posts countless times when they have been tagged on Facebook – especially if the post you tagged them in sheds a favorable light on their company (a product review, for example).

Tells Followers of the Page you have Relevant Content

Many times people who are interested in a company will scroll the company’s page wall for posts. If you tagged that company, your post will be there. People will comment on it, like it, share it, and may even follow your page. It is a great way to reach people who like similar content that your page posts.

Huge SEO Value – Pagerank for your Facebook Page

When you tag a hugely popular page – say a Amazon or Walmart as examples – you are telling Google and other search engines that your page and post are relevant and related to that company. So even though the link in your post to the article on your website is  a “no-follow” link (meaning it does not pass Pagerank), the post on the company’s wall will pass Pagerank to your Facebook page. All Facebook links on Facebook pass Pagerank because all Facebook domain links posted in Facebook are “dofollow”. If you aren’t an SEO person and none of this makes sense to you, just know this. Tagging makes your Facebook page look way better in the eyes of Google than no tagging. And it will help your Facebook page climb in Google for the relevant topics you post and for your company brand. Just type in “Amazon” and notice that their Facebook page is on the first page. This would not have happened if Facebook didn’t allow the link juice to be passed on the Facebook domain to Amazon’s Facebook page.

More SEO Value – Your Facebook Post Will Rank

Because you tag a powerful page on Facebook, your niche post will have clout in Google’s algorithm.  It will not be a huge amount, but we have had our Facebook posts rank better when we tag pages. This SEO benefit is based on keywords and relevancy of your actual “Facebook post” and not so much Pagerank to your Facebook page. So if your post mentions Amazon’s new product campaign with niche words in it like names of products and very specific topics, if you tag Amazon, your post may likely come up in Google when people type in those keywords in your Facebook post. If you do not tag, however, your post will never be found anywhere. This has happened to us several times.

Engagement Increased on Facebook – More Visibility

Most people think backwards when it comes to mentioning and tagging other pages on their post. They think, “I will lose this person because they will follow another page and will leave my post”. While that may be true, Facebook sees it as a “click” on your post. This tells Facebook that your post had value and will then show the post to more people. It is generally understood that more shares, comments, and likes increases your Facebook post presence. But what is not known by many, is that clicks also count in Facebook’s algorithm. It is hard to tell clicks because only the savvy people with analytics know this. So if you make your post easier to engage by tagging, you will get your post higher in Facebook’s algorithm.

Trending Topic Bonus

If you tag a page that is a trending topic, you will only amplify the engagement of your post. So if say the Olympics are going on, and a person like Michael Phelps just got a gold medal on swimming. If you just write about Michael Phelps without tagging, you will definitely do well. But if you write about Michael Phelps and tag the actual Michael Phelps Facebook page, people will click on it all day long and the effects of your posts will be exponential. They want to know who this guy is that everyone is talking about.  So this is an added bonus that will help amplify your content.

As an add on point for this, if you are a page that has followers, and you tag another page that has followers, naturally Facebook would want to show your post to people that like both pages. I am not saying this is a rule, but it makes sense. It helps Facebook relate the content. Also, if someone comments on the post, their friends who like both pages are more likely to see it.

Spread the Love

In SEO land we call it link love – where you link to someone and they link to you back. But in social media land, I guess we can call it tag love. The point is when you tag a company, you are sending them free promotion. It will spread good will to that company. It is important to do this, especially if you want clients or want to develop a relationship with that organization. So when you pick up the phone to call them after they share your post, they will immediately be receptive because you tagged them and they decided to share it. You are in their good graces.

Parting Thought

Tagging a post with a relevant tag to a Facebook page or two can mean the difference between a mediocre post to a great post. It could launch your post into mega-viral status – at least increase your chances of doing so. It could also help your SEO and relationships with those pages. So even though it takes longer to do, it is worth doing.

Dear Mr. Mark Zuckerberg,

First of all, we at Grow To Win Marketing, love Facebook.  It is the only place where we can go to communicate with our friends, coworkers, classmates, and acquaintances all at once.  It is also allows us to target our exact audience.  The targeting gets better and better every day.  While it may appear somewhat complicated and complex to use, those who understand how to use it are getting great results and return on investment.  Facebook is always improving, which is one of the main reasons I took the time to write this letter.  I think Facebook is open to suggestions and is always trying to innovate, so hopefully some of these suggestions are adopted. It will make our lives  a little easier and hopefully make Facebook even more profitable than it already is.  So without further ado, here are the suggestions:

Allow Us to Save Post-Campaign Optimized Audiences

Companies who are involved in Facebook marketing know that Facebook optimizes ad spend over time. The longer the campaign goes, the more efficient the spend becomes.  Facebook should allow us to clone and save that optimized audience.  Whatever Facebook is doing behind the scenes, whether it is showing the ad to middle-aged men in the evenings that like a certain page or whatever the metric is that the optimized campaign ends up with, we should have the ability to “save” that setting and give it a name.  This way, next time we launch a similar campaign, we can see if that optimized audience and campaign will be cheaper than if we started from scratch all over again.  Yes, we can extend the existing campaign, but sometimes you want to be able to change images and words without losing all of that optimization.  Businesses lose some efficiency restarting campaigns that should have been optimized from the beginning.

Give Us a More Organized Way to Post in Addition to Chronologically (Timeline)

Facebook should give us another format that is category-based with which to post updates.  It shouldn’t always be in a status/timeline format.  The current timeline format gives us the “post it and lose it” syndrome where some users may not like posting quality content because it won’t stay easily searchable forever like a blog post will.  It will get buried to the bottom of the newsfeed never to be seen again.  This is problematic because it encourages people to write blogs instead or post on Tumblr as to retain the quality content and make it easy to find.  Facebook should set up a tab on the profile that lets us organize our posts with labels and categories.  We should have the option to organize our posts in a blog-type format that enables better engagement and interaction.  Another idea is a forum-type format where people can engage each other based on a topic in a forum section instead of posting on a profile and losing the post the next day.  There has to be another way, other than chronologically, to allow us to organize and find our content.

Dump Power Editor Now

Get all functionality of Power Editor and have it go into the regular ad platform.  Power editor is brutal to work with and not very easy on the eyes.  I would say improve Power Editor, but why?  Just get rid of it and put all the functionality into the standard ad platform.  Too easy.

Give us a Calculator on the Ad Platform

Just like Quicken has a calculator that automatically pops up when calculating financials in their software, Facebook should do the same.  This will be more profitable for Facebook as I am often finding myself going to Google to use their calculator in order to calculate ad spend changes.  The way Facebook can fix this is when we click on a dollar input field, then we type a number, followed by an arithmetic symbol (+ -* /), an automatic calculator pops up and we would then do math within the ad platform itself.  This will keep us on the task of spending money with Facebook and will add great value to the platform.

Give Us The Option to Set Campaign Budgets

The new Facebook ad set capability that began this year has been very helpful.  Currently, the ad spends are done at the ad set level and not at the campaign level.  It would be helpful if we could set campaign budgets in lieu of ad set budgets (give us the option).

Give Us the Option to Auto Optimize Campaigns

With the advent of the Facebook ad set, the campaigns are no longer auto-optimized by CPC or CPM.  I am asking Facebook to give us an auto-optimize option for campaigns.  Everything would go the exact same initially – ad sets would get equal status.  As a certain percent of the ad set money is spent, the campaign makes a minor adjustment to favor one ad set over the other.  Then each day the campaign goes on, eventually only one or two ad sets will be in play and the others will be on hold.  This will save Facebook from having to flood the system with nonperforming ad sets, and will give more value to advertisers, thus increasing ROI.

Let Us Choose By County in the Ad Platform

At present, we can only choose by city and zip code at the local level.  Some counties have about 20 cities in it, making it difficult and time consuming to set up the ad.  It would be nice if we could choose by county.  A lot of businesses and political candidates operate at the county level.  It would be a lot easier to target by that size of a location.

Provide More Search Engine Optimization (SEO) Help

Facebook should give users help within the Google Search algorithm.  Currently, all of the content on Facebook is “no follow” (meaning they don’t pass any link juice to our web pages).  However, Facebook should give page owners the ability to “do follow” at a minimum our website link once we reach a certain amount of likes on our page.  This way Facebook can ensure the page is a quality page and also encourage the page owner to be active in order to get his/her likes up to a certain required number.  Additionally, if a post is quality and is going viral, Facebook should have the post become a “do follow” post.  This would encourage page owners to post relevant, quality content for users.  Currently, people are posting content elsewhere (blogs, for example), in order to get the “do follow” status of their links.  It is hurting Facebook because people have a need that Facebook isn’t providing.  Facebook would get a lot more content if this small change was implemented.  Right now, a lot of SEO-friendly posters are posting on Google Plus, because Google Plus provides some SEO value.  If Facebook competed with Google on the SEO-side, it would get more traffic from both Bing and Google and would take a larger market share of the content.

Give us a 5-10% Facebook Cash Back Credit Card

Facebook ad spends are done on credit card.  Facebook should give businesses the ability to have a Facebook credit card that gives us 5-10% cash back when spending money on Facebook.  Ad budgets are usually huge and credit card companies would line up to partner with Facebook on this.  The financial industry is a great industry for profitability.  Additionally, studies have shown that people spend more when they know they are getting good rewards on their spend.  Facebook stands to gain a lot of money finding a good credit card company with which to partner.  I suggest Chase or Capital One – they have the best and fastest rewards programs out there sending EFT or checks right away.  I will note that Amazon has a credit card with Chase, and people can spend their reward dollars right in the Amazon portal.

Let Us Have Labels

Give us color-coded labels that we can apply to anything on Facebook to help us organize better.  This idea came from Gmail and Microsoft Outlook, but my idea is actually better than those platforms.  For example, we should be able to color code all of our family members with a certain color (let’s say yellow).  If there are posts from our family members, the yellow square would show up next to their post.  We can click on that yellow square and that takes us to seeing only our family members’ posts.  When looking at our friends list, we should be able to drag and drop this yellow label on all of our family members seamlessly.  We would then pull up all albums or photos that include our family members we have identified.  When looking at comments on posts from our family members, there would be a yellow square next to their name.  When family members send us a PM, there would be a yellow square next to their message.  When family members invite us to events, those events would be color-coded with a yellow square on our events calendar.  This applies for business associates, close friends, acquaintances, or anyone else we feel like categorizing.  We would also be able to post to that category much like we can post to lists currently.  This would make our Facebook so much more organized and useful.

Give us the Auto-Hash Tag Option

Google+ posts an auto hash tag whenever you post content.  Facebook should let us enable that option on pages and profiles.  This will help Facebook organize the newsfeed better, it will help us get the main take away of a post from the very beginning, and will help us get more followers and traffic organically (as people will find us when they search that particular hash tag).

Let us Bookmark Posts

It is really hard to find a post after a few days go by.  You can’t remember which friend’s wall it was on, whether it was on a page, or whether it was in a group.  It is gone.  Facebook should have a button on each post that lets users bookmark the post.  It could easily bookmark in our browser or within an organic Facebook bookmark system.  This would help users retain quality content on Facebook.  Pinterest is a good example of why this is important.  Let us “pin” posts somewhere on our profile either privately or to our friends.

Provide More Post Formatting Options

At a minimum, allow users to bold, italicize, and underline content.  Text colors would be an added bonus, but I can see how this might conflict with some of the ads out there.  Give us more formatting options within our post.  You already allow us to have emoticons and such.  This would give more variety to the posts and would help break up the monotony.

Give Pages an Easy Auto-Post Feature

Set it up so that pages can auto-post on a predetermined schedule.  Therefore, in our admin panel we would select every weekday at 7 am and 3 pm.  So when we post, we can either post now or just hit “autopost”.  The autopost will automatically fill the post to hit at the time slot we determined.  This would save the hassle of having to click ten times to set up a scheduled post.

Give Page Owners Analytics by Post

At this time we have page analytics available to us.  But it would be nice to have demographic and interest information about people that are engaging on a particular post.  This would help us target an ad spend to promote that particular post.  It would provide more value to the advertiser, more value to the customer, and more value to Facebook overall.

Help Us With Irrelevant Post Creep Prevention

We have had posts go viral on Facebook.  One of them was an April Fools post that went on for something like 10 days in a row.  So long after April Fools was over, I was still getting comments.  Except some people thought my post was real because it was hitting their newsfeed long after April 1st.  This has happened several other times with other posts that were no longer relevant.  My suggestion is for Facebook to either establish an algorithm for posts that have gone on for more than 24 hours to have a higher scrutiny of being relevant, or for Facebook to give the user the ability to “turn off” a post if they no longer wish it to hit people’s newsfeeds. People would be able to leave the privacy status alone, but turn off newsfeed publication.  Something needs to be done about posts that are clearly no longer relevant.

Give Us a Resume Function

At this time, LinkedIn, Monster, and other job sites are where people go to find and be found for hiring.  But Facebook could capitalize on this market as well.  If Facebook added a resume feature to the about section of the Facebook profile and incorporated a resume-type search function to the Facebook search,  this would increase value for users.  Further, it would quickly take market share away from LinkedIn.  People will be able to search their friends list for jobs instead of reaching out to people they don’t know.  This will provide even more value to connecting with someone on Facebook.  Facebook could help fight unemployment and joblessness.  It would be a beautiful thing.

Incorporate Facebook Alerts

A lot of times our friends post about topics we want to know about, but we may miss the post.  We need the functionality to set up Facebook alerts much like Google Alerts.  For instance, if a user is a lawyer he may add “lawyer” as a keyword.  Facebook would send him an email, text, or notification anytime one of his friends posts about lawyers.  This would help people get more business from their friends and will help them connect in a more targeted manner.  If people love garage sales, they can get an alert for “garage sales”.  If someone likes baseball cards, they can set an alert for “baseball cards”.  If they are into politics, they can set an alert for their favorite issue or politician.  If they like a movie or book, same thing.  It is for whatever people care about and helps them stay on top of things better.

Allow Us to Find the “Friends of Friends” Feature More Easily

Friends of Friends posting selection used to be very readily available.  But now it is almost impossible to find on mobile and you have to make like three steps to get it to show up on desktop.  Friends of Friends is very useful because it is almost like making a post public, but not quite.  It gives the maximum exposure without surrendering your content to the public domain.  Friends of friends is really helpful and Facebook should bring that back.

Give us a More Robust Search – A Facebook Search Portal?

Facebook graph search is a great tool.  It does something that the others don’t do.  But it has its limits.  We can’t search posts.  What if Facebook had a page labeled http://search.facebook.com (for example) and it was one screen just like Google’s?  Except in the Facebook search, it incorporated all of Facebook’s posts and data.  Keep the page very simple.  Call it Facebook Search. It would directly compete with Google.  Let us have an advanced search option and make it more robust helping us find posts, comments, and keywords.  Let us check off certain things we want to find within our newsfeed, on our friends’ newsfeeds, and in the public domain.  Facebook currently only lets you search people and specific things about people. It is a great people search.  But very little content can be searched.  Facebook search needs more options – especially considering all of the data Facebook has at its disposal.

In Summary

Facebook is great. I am convinced it is helping the world connect at a cheaper and faster pace than ever before.  Advertisers are finding their niches easier, customers are seeing more relevant ads, and friends are keep up-to-date on the people they care about.  This experiment, Mr. Zuckerberg, is a huge success.  My ideas are just another way to improve an already awesome product.  The better we can make it, the faster people’s lives will improve.  People will be able to reach anyone they want for a fraction of the cost.  Competitors like Google, Amazon, Twitter, and LinkedIn will have to innovate even more to keep up with Facebook.

Thank you and respectfully,

Spence Rogers

Grow To Win Marketing

Tampa, FL

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Update – 10:34 am July, 3rd 2014

This article was mentioned in several news publications.  Here are some of the links:

Reuters

Yahoo Finance

Street Insider

Digital Journal

Global News Wire

Morningstar

by Spence Rogers

Usually when there are Facebook News Feed changes, people get up in arms. Sometimes page owners get upset because their posts are not being seen by as many people as before and users get upset because pages they like are not showing up. But with these changes, I think most people will be happy and it will be a better Facebook News Feed overall.

Before going into the changes, it is important to talk about why these changes occur.  Facebook’s main job is to provide value to the user, otherwise users will leave for another platform (Twitter, Google+, LinkedIn, etc.).  Facebook makes these changes based on data that users submit to Facebook stating they like or don’t like something.  So if a horrible post shows up in a newsfeed and 90% of the feedback is negative – Facebook starts looking for trends – ways to improve so people find more value.  Then after some studies and some beta testing, they announce changes platform wide.

So with that in mind, these are the changes that occurred last week and how page managers should change their posting habits.

Don’t Ask for Likes, Shares, and Comments

Facebook has mentioned this before and has tried to address this before.  Pages that post content and then say “LIKE, SHARE, COMMENT!” or “Like if you agree” and other variations are problematic for Facebook because these stories end up being 15% less relevant than other stories that are displayed as prominently but are not asking for fans like, share, or comment.  Most marketers like me probably don’t like this change because we are so used to the “call for action” – asking our customers to take the next step of what we are trying to accomplish.  However, I agree with Facebook that this is spammy and it is better to just have great content that people want to share on their own.

Don’t Steal Viral Images and Videos

Yep.  We all know who these guys are.  They take an image that is already going viral from a different page and upload it to their own page so that their page gets the credit (publicity, likes, and engagement) instead of the original page.  This is actually really smart to do if you don’t have the money or the time to create your own content.  But Facebook is cracking down and it is probably for the better.  As a side note, one way to prevent your images from being stolen is to put your logo on them or your Facebook page name.  That way if they do get stolen, you can at least get the publicity.  One way to prevent your videos from being stolen is to upload them to a Youtube channel instead of directly to Facebook and include your logo on the video.  Nonetheless, Facebook’s facial recognition and image recognition software is probably going to contribute to this new change and help Facebook prevent the reposting of original content.  This only motivates people to come up with even more original content which will again clean up the news feed a little more.

Don’t Post Spammy Links With Fake Titles

This is a “no brainer”.  Most people don’t do this anyway as it hurts your brand.  But there are still some bad apples who have done this.  They make a title that says “This is the most Amazing Secret to Making Money Today” and then when you click on it the page is nothing but advertisements and doesn’t say anything about how to make money.  Well, Facebook has said “no more” and early tests have shown a 5% increase in link clicking Facebook-wide, which is great news for legitimate page owners.  This is a really good change and I am sure most are very glad to have this implemented.

You can read the official announcement about these changes here.

by Spence Rogers

Having a Facebook business page is very important, but if you fail to do it properly, you could do more harm than good for your business. By following these dos and don’ts, you can ensure your business thrives on Facebook and creates a growing and engaged following. Here are the Facebook Business Page Dos and Don’ts to remember:

Facebook Business Page Dos

Do Create a Facebook Business Page

First of all, do create a Facebook page for your business. You want to get your name out there, and you need a Facebook page to do that. Remember, 1.2 billion people are on Facebook, 800 million log on every week, and that is a lot of potential customers.

Pay Attention to your Insights

Facebook Insights provides you with the ability to see who is logging on, who is leaving and what posts people like. Pay attention to it.

Optimize your Photos

Image optimization is important because it draws people in. Optimize your photos to get noticed.  Facebook has different size requirements for photos and you should maximize your exposure by making your photos as large as possible within the limits.

Personalize your Posts

Let your followers know you are a real person.  Host Q&As.  Mention your name and your opinion.  Thank people and engage with them.  You need to talk to the fans of your page and be engaging. That will make them feel more important, and that will give you more repeat business.

Claim your Vanity URL

Once you hit 25 likes, you can have a Facebook vanity URL. Use it because Facebook.com/CompanyName is better than Facebook.com/profile.php?id=183831

Post with Strategy in Mind

Don’t just post without thinking. Have a strategy so that you can take advantage of holiday sales for customers, big events and more. You want to be engaged and dynamic, but plan ahead to make the most of it.

Give your Followers Perks to Drive Traffic

With your Facebook business page, do take advantage of providing your customers with deals and offers that send them to your website.

Run Facebook Ads

Big brands are doing it.  It is an easy way to get exposure to your exact target audience.  You should take advantage of Facebook ads for your Facebook business page. Facebook ads are cheap ($1 a day) and you can create ads that are fine tuned to only go to a certain sector of people. Facebook ads have a much more affordable cost per click or cost per million impressions than traditional banner advertisements.

Write about Current Relevant Content

Stay relevant with your posts, so do put up topical updates that deal with real world events at that time.  You can check trending issues on Google trends, Twitter trending, and even Facebook trending.

Ask Questions

Ask questions to get discussions started on your Facebook business page because, as has been said over and over, engagement is key on the page.

Keep the Trolls

Look at trolls as a blessing.  They help your engagement.  Do keep the trolls on there if you can, unless of course they get out of hand.  Usually a troll will then cause others to respond to him/her.  This then drives up your post engagement score in Facebook’s news feed algorithm.  They think they are hurting you, but really they are helping you.

Do vary your Post Types

Post photos, texts, questions, videos, and articles to vary your engagement.  Different people like different things.

Do Post Often

People would think that posting often hurts a brand.  However, the way Facebook’s algorithm is set up, it is better to post multiple times throughout the day because not everyone sees all your posts.  Posting hourly is ideal if you can manage it.  Also post on weekends, when content is lacking.  You will find that your overall engagement will be higher the more you post.

Facebook Business Page Don’ts

Don’t Auto Post

Don’t run a bot that auto-posts random content from some website.  This often causes people to feel like a person is not there, and they will not engage with your post.  If you have to use a bot to streamline, make it clear you are a participant on the page by reply to a few comments in a timely manner.

Don’t Post Off Topic

It is important to target your audience.  So if you are a sports team, don’t post about shopping.  Or if you are a political page, don’t post about sports.  However, some topics are universal and can be posted by most pages – birthdays, events, weather, etc.  So you have to ask yourself if the person reading this will think it is relevant.

Don’t Spam

People are turned off by sales pitches and spammy posts.  If you have to sell something, do it on your website.  That is where people expect to be sold to.  So drive people to your website with GREAT content (an article, a video, or something similar).  People only want great content on Facebook.  So ask yourself if it is spammy before you post.  Spamming will drive down your engagement and hurt your view rate in the Facebook algorithm.

Don’t Forget to Respond

When a customer sends you a message or writes on your wall asking a question, don’t ignore them. Even if it is negative, respond to them and resolve the situation.

Don’t Delete or Ban Users

If people are trolling your website, don’t attack them or ban them.  Try to resolve the situation privately by sending them a message or by responding to them publicly.  Ask them to email you so you can resolve it.  This says to other people that you care and aren’t afraid of criticism.  If you ban the user or delete comments, it will create a negative effect.  Google the “Barbara Streisand effect”.  It is a phrase were when you delete or try to erase something people are passionate about, they just scream it louder and louder on other websites, forums, and reviews.  Sometimes people need to be banned (constant cursing, posting inappropriate content, etc), but only after all other steps have been exhausted.

Don’t Post Multiple Posts at the same Time

Don’t Post multiple items at once.  Many people only go on Facebook once and then share about 3-10 different articles.  Unfortunately, this hurts your engagement in Facebook’s algorithm.  If you only get on once a day or twice a day, it is better to share posts using Facebook’s schedule option.  Try to space your posts out about an hour apart.

Don’t Post on the Hour

When scheduling your posts, most people post on the hour.  This is because it is easier for people to schedule it on the hour (3 pm, 4 pm etc).  Instead, post at 3:15 or 3:45.  This will help you beat the competition by not having to compete with everyone else.

Don’t Buy Likes Outside of Facebook’s Ad Software

Facebook can tell when people are scheming and not using their ad software.  Most of the like schemes out there produce fake followers and low-quality followers.  If Facebook finds out that this is happening, they can shut down your page because it is against Facebook’s terms and conditions.  Instead, use Facebook’s organic/internal advertising platform.  Likes are cheap enough if you do it right.