Social Media Marketing Services | Grow To Win Marketing

Month: March 2014

  • Great Facebook SEO Tips You Will Want To Know

    Great Facebook SEO Tips You Will Want To Know

    by Spence Rogers

    We want to give you these Facebook SEO tips because Facebook has changed the marketing game completely. Today, companies are doing everything they can to have a presence on Facebook. Through Facebook, it is possibly to be highly engaged with consumers, offering them advice, tips, promotions and more. Some of the best brands out there know how to make Facebook work for them, providing free advertising to millions of people. With 1.2 billion people on Facebook, it should come as no surprise that for a company to market itself properly, it needs to get on the social media bandwagon. 

    Here are five essential Facebook SEO tips.

    1.  SEO your Facebook Page Title

    If you are looking at the key places for Facebook SEO, you need to know how your page is indexed. First, you have the SEO title, which is the title of your page on Facebook. You want to pick this title carefully because once you have over 100 followers, you cannot change it again.  Next, you have your meta description, which is your fan page name and the about section of the page.  That is the description that comes up under your title in the Google search results.

    2.  Keyword Optimize Your About Page

    When someone does a search within Facebook, it not only brings up personal profile, but company pages and groups. This is why it is important to have the right keywords in your About page on Facebook. That will draw more people in as the use of internal search on Facebook increases.

    3.  Keyword Optimize Your Posts

    When you post an external link from your website or blog to Facebook, or when you post a status update, you need to SEO (search engine optimize), especially the title tag line. So your article should have the key words in the description which will tell search engines that your Facebook page has relevant content to your website.  Google indexes Facebook page posts and comments.  To test this, type in “site:facebook.com inurl/posts/” followed by a keyword or something you are interested in.  You will be amazed at how many posts Google indexes.

    4.  Use the Facebook Vanity URL

    Take full advantage of a vanity URL from Facebook. This is an important part of Facebook SEO because once you hit 25 likes, you can create a unique URL for your page. The URL is an important aspect of any search in Facebook, so you want to get the right name and message across in only a couple words.  It is also searchable in Google, Bing, and other search engines and carries a significant amount of weight.

    5. Link to Your Facebook Page from other Sites

    Your website and your other social sites should link back to your company Facebook page.  This way you send “link juice” to your Facebook page.  So your Facebook page then gets more relevance in the search results.  Ideally you want your Facebook page to appear right under your actual website, to help you get more followers.

  • 5 Helpful Google+ Search Engine Optimization Tips

    5 Helpful Google+ Search Engine Optimization Tips

    by Spence Rogers

    Google created Google+ with search engine optimization in mind.  That is why it is important for us to provide helpful Google+ search engine optimization tips. The social juggernaut will eventually dominate all search engine results above all other social media platforms. With the advent of Google+, the SEO techniques for webmasters changed very quickly.  Although standard on page website SEO is a very powerful platform to help your search engine ranking and SEO dreams, optimizing your Google+ page is necessary to unleash your website’s full potential.

    Google+ is much more than a social media page that you build upon to connect with people and interests.  A Google+ page is a massive platform to help you make your presence known.  To optimize a Google+ page all you have to do is keep certain details in mind and you will have a very optimized page that shows up in the search engines and in Google+’s own people search. Here are a few initial tips that will help you with your page performance.

    1.  Complete your profile:

    The most important aspect of any Google+ page when it comes to search optimization is the completion of all the personal as well as professional credentials regarding the page. An incomplete profile does more harm than good and will not be given the credibility in Google’s algorithm that more complete pages receive.

    2.  Optimize the title tag:

    Title tag optimization plays a pivotal role in helping your post rank well in Google search. A good Google+ title can take your post a long way and fetch you amazing results.

    3.  Set up authorship:

    Visuals do matter, and in this case, they can be game changers for your page. Choosing an author picture can add some valuable points to your table and help your page push through. Your posts can help you steal traffic from your competitor up the ladder if you have a catchy display picture and successfully implemented the author tag.

    4. Link it directly to your page:

    Connecting your Google+ page directly to your website definitely adds to your SEO rankings. This can be done using a simple piece of code in your webpage and you are ready to go.

    5. Get followers and +1’s:

    It is always about the numbers and in this case the higher the number of your followers the better you perform on the SEO table. +1’s also play a pivotal role in moving you up the charts.

    Optimize your Google+ Search Engine Optimization and buckle up for the ride to the top of the list.

  • Florida Liberty Summit Sponsored by Grow To Win Marketing

    Florida Liberty Summit Sponsored by Grow To Win Marketing

    by Spence Rogers

    Grow To Win Marketing is a proud sponsor of the Florida Liberty Summit.  This summit occurs annually in Orlando and includes speakers such as congressman Ron Paul, FreedomWorks CEO Matt Kibbe, and liberty journalist Ben Swann.  This year is special because it is the first time both Campaign for Liberty and Young Americans for Liberty have joined forces to host the event.  Usually Young Americans for Liberty hosts a state convention separately from the Florida Liberty Summit.

    Grow To Win Marketing supports the same things Campaign for Liberty does and we are very glad to be a sponsor.  Campaign for Liberty is working on getting rid of Red Light Cameras, Common Core, and the egregious Affordable Care Act.

    Congressman Ron Paul founded the Campaign for Liberty back in 2008 to further the cause of individual liberty.  Since then, Campaign for Liberty has trained activists all over the country on how to properly engage politically at the local, state, and national levels.  Each year Campaign for Liberty pushes individual liberty issues such as stopping the NSA wiretapping, stopping red light cameras, confronting TSA overreach, fighting the political targeting by the IRS, defending alternative currencies such as BitCoin, fighting for Right to Work laws, balancing the budget, working toward a Constitutional foreign policy, authorizing industrial hemp, fighting the money-printing by the Federal Reserve, and many other issues.  Ron Paul remains the Honorary Chairman and plays a supportive role in its success.

    As a sponsor, Grow To Win Marketing looks forward to helping make the Florida Liberty Summit a huge success.  Florida Campaign for Liberty is a great organization worthy of supporting and we are glad to be a sponsor.

    The event this year will be hosted at the DoubleTree Hotel at Seaworld in Orlando, Florida April 4-6.  To see the official Florida Liberty Summit page click here.