In today’s net-savvy world, there are so many online marketing opportunities you can do online – the list seems endless. It is important to know the ones out there that make your job easier so you get more done with less effort.
One of the most widely-used platforms growing in popularity today is Pinterest, a free social and cataloging system that allows you to upload, save, sort and manage images and videos. Registration is free and now you can begin to declutter your hard drive and bookmark bar by pinning things to your Pinterest account.
The images and videos that you save on Pinterest are known as ‘pins’, and they are stored through collections called ‘pinboards’. The fact that it is possible for businesses to create boards for promotion of their various products online opens up a whole new set of possibilities. However, if you want to make the best out of what Pinterest has to offer, you have to go about it in the right manner and here
We take a look at ten ways to use Pinterest to grow your brand.
1. Set up a Business Account
This might seem like the most obvious thing to do, but yet there are people who missed out by not setting up a business account on Pinterest. Although not essential, but if you are going to sell products through Pinterest, then, like a Facebook business page, you need to set up a Pinterest business page as well. This will lend credibility to your profile, and give it a professional appearance.
Please do not confuse this with a personal Pinterest account, which is an account that requires a first and last name. A business account does not require a first and last name, and therefore you can register your organization name.
2. Appropriate Social Media Tools
There are a whole suite of social media tools which have been created by developers, which will enable you to use Pinterest more effectively. Here are a few of the better known ones:
- Pin Groupie: A great search tool to find Pinterest Boards by keyword to help you better curate content for your own boards.
- Pinterest Browser Button: Add the Pinterest browser button so you can easily pin from your browser.
- IFTTT: Allows you to automatically pin when a new blog post hits your favorite blog or when a new product is released from your favorite company.
- Buffer: Allows you to schedule pins and provides online Pinterest campaign management tools
- Buyable Pins: A Pinterest program that lets you sell your products directly on the Pinterest platform
3. Constantly Monitoring Pinterest Analytics
Pinterest has a dedicated analytics section, which gives you regular updates on your stats. With this capability, you will be able to monitor traffic on your page and who is viewing what pins. You will get to know impressions, repins, clicks, and all-time stats. Pinterest analytics can also tell you about the people who visit your page and boards. You can find out their gender, their location, their language, and what other interests your followers may have.
4. Your Website should be “Pinnable”.
One of the most efficient ways of publicizing your business is to get people to start pinning from your website. To do this, you need your website to be extremely visual and have plenty of pictures for people to pin along with articles that interest them. There is a vast collection of images available online, and you can make use of these images on your blog, but make sure that you mention the source in your photographs. Here are a few sources, for starters:
A word of caution though – ensure that you check the copyright of these images, especially for those that you see on Flickr.
5. Identifying your Audience
Here, you need to do some extensive research. If you want to enhance your engagement, you need to be well-acquainted with your target audience. This is solely dependent on the nature of your website, and what people are likely to be looking at when they visit it. Once you are able to be aware of the interests of your audience, and what people like to pin and on the type of boards they prefer, then you have hit the jackpot! You want to know interests, age, gender, location, income, married, with children, likes pets, and anything else that can give you insight on your audience.
6. Pinning Contests
Another motivational technique is to run a contest, which is best done through the Pinterest platform. It is a good way of getting likes and followers for your website, especially if you are new to Pinterest. You will find a number of apps which will enable you to do this. Woobox and Votigo are two of the most popular ones. Before launching your contest, check with Pinterest Terms of Service, so that you are able to run your contest in accordance with the rules of Pinterest.
7. Engagement is the Key
For people to continue to be interested in your website, you need to constantly engage them. This means that you have to spend time on your page, just liking, commenting and pinning, and generally interacting with visitors to your website. A good rule of thumb to this approach is to never allow your response to be delayed more than 24 hours. This way, you will be able to keep your finger on the pulse of your brand and keep your followers abreast of your latest updates.
8. The Power of Infographics
Infographics is an acquired art, and varies as diversely as the websites and blogs where they are created. An infographic will help to increase the engagement level on your Pinterest page and board – people will share the heck out of a good infographic. Two useful infographic tools are visual.ly and infogr.am.
Pinterest Tips Conclusion
With just these eight tips, you will be well on your way to growing your business on Pinterest. The Pinterest tips I mentioned in this article are just the tip of the iceberg. As you get going, you notice that there is a whole lot more to Pinterest. As you experiment, you will find what works and what doesn’t. It is always better to do something than to do nothing at all.
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